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Posted by: Abel on Apr 23, 2014 02:42:23 PM

With the advancement of technology, advertising can build a company’s brand awareness in people’s minds without a huge budget. One such type of advertising is called retargeting. It is quite a hot topic among many marketers nowadays and can be a very effective way in bringing sales.

So what is retargeting?

Retarget...

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Posted by: Abel on Apr 03, 2014 06:37:03 AM

Recently, we have been strengthening our partnerships with several companies and seeking new partnerships so that we can both value add to each other's services. I believe that as a company, it is key to build important partnerships that will be mutually beneficial to both parties in the long run. 

I also do want ...

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Posted by: Abel on Mar 10, 2014 06:57:10 AM

Balance. That's the one thing every CEO, founder, manager and most of us who handle a team, fight to keep. Without it, everything can just fall apart and crumble into pieces. Unknowingly, guilt comes along with it too.

It's the same challenge I face every single day. Some questions that most of us would have asked ourselves even when working in a company.

1. Are we givin...

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Posted by: Abel on Mar 06, 2014 10:28:06 PM

Inbound Marketing. Although almost 60% of the business owners have never heard of this term, it has been growing in popularity recently. Personally, I believe it is one of the best kinds of marketing around as it builds your reputation the more you do it.

What is Inbound Marketing?

Inbound marketing is the type of marketing in which you attract people into a content platform whe...

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Posted by: Abel on Feb 17, 2014 10:07:17 PM

Last saturday, I had the privilege to speak to a group of 200+ students from Singapore Management University about my views and experience in running a company. You might be thinking: " Wow, that must've been pretty fun and exciting." Though I do not deny that I really had a great time answering their bombardment of questions, it truly was a nerve wrecking experience for me.

...

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